Binyamina Winery’s journey from a perfume factory to a leading kosher winery is a tale of resilience and transformation. Rooted in the legacy of the Rothschilds, this award-winning winery is celebrated for its exceptional wines and rich heritage. Here, we unravel Binyamina's unique story, exploring the local terroir, the eclectic mix of owners, and the wines that have made it one of Israel's most illustrious brands of kosher wine.

Portrait of Baron Abraham Benjamin Edmond James de Rothschild.

Origins and History

At the age of 35, the riots against the Jews of Russia influenced Baron Abraham Benjamin Edmond James de Rothschild to support Jewish settlers in the Land of Israel. As one of the wealthiest Jewish people in France, his donations to the moshav of Rishon Letzion and eventual land purchases, educational and health infrastructure development helped expand the economic development of the moshavot.

In 1925, his dream to establish an independent and equal society in the Land of Israel led to purchasing a plot of land (one of many) in what is now known as Binyamina. The land was used to cultivate and grow jasmine, acacia, daffodil, sage, roses, geranium, oranges, and bergamots for the Rothschild perfume factory while providing work for Jewish immigrant families.

Historic black-and-white photo of Eliaz Winery building.

The Transition and Abandonment of the Factory

The new neighborhood developed beside the factory housed families from Georgia who picked the flowers and fragrant citruses grown on the land. However, in 1934, a transition to synthetic extracts led to the abandonment of the factory.

In 1948, Joseph Zeltzer, a Hungarian winemaker who had survived the Nazi labor and concentration camps, immigrated to Israel. In 1952, he rented the long-abandoned perfume factory, where he opened the Eliaz Winery to reestablish his family's winemaking traditions.

Black-and-white portrait of David Ben Gurion.

Zeltzer's Challenges and Achievements

However, the new business was not without its troubles. Zeltzer required special permission from David Ben Gurion to purchase small quantities of grapes for independent Israeli wine production, sidestepping the Carmel Mizrachi wine cooperative. With permission granted, Mr. Seltzer named his fine quality liqueurs and brandy Hard Nut Liqueur in honor of Ben Gurion's reputation as a hard nut to crack.

Although the winery eventually became the fourth-largest wine producer in the country, it suffered many setbacks over the next few decades. However, a devastating fire in 1965 forced Mr. Zeltzer to sell to the British banking family, the Williams.

Aerial view of Binyamina Winery with surrounding landscape and buildings.

Modern Developments and Transformation

Exchanging hands several times, the winery remained privately owned, operating under the Eliaz name until it was purchased by a group of movie industry executives in the 1990s. In 1996, investors launched a 14-year transformation that included upgrading production equipment and obtaining the best quality raw materials to establish one of Israel's finest barrel cellars. It also started operating under the name Binyamina Winery, after the local village, which also happened to be the namesake of Rothschild. In a way, the winery had come full circle.

  • Scenic view from Gilboa Ridge with wooden pergola and expansive landscape.
  • Close-up of green Petit Sirah grapes on the vine.

Terroir and Vineyards

  • Binyamina Winery's expansive vineyards are on the Gilboa ridge above the Emek HaMaayanot. The area has significant height differences and a varied climate with frigid winters and cooling winds that blow even in the heat of July and August. This cooling effect creates unique conditions, allowing a more prolonged, moderate, balanced ripening.

    Distinct Israeli microclimates and conditions like those in the Gilboa region contribute to superior grapes comparable to southern Italian wine regions such as Umbria, Puglia, Campania, and Sicily. 

  • As a result, the winery can produce the highest quality grapes, including:

    • Petite Sirah
    • Marselan
    • Shiraz
    • Garnacha Tintorera
    • Caladoc
    • Roussanne
    • Marsanne

They also harvest grapes in Golan Heights and Upper Galilee, including Kerem Ben Zimra, Alma, Kadesh Valley, the Lower Galilee in the Mount Tabor region, the Judean Hills, Karmei Yoseph, and southern Israel

Binyamina Winery Awards

Awards & Recognition

Binyamina Winery has been recognized worldwide with many awards, including:

  • Chardonnay Du Monde
  • Golden Cluster Israel Wine Awards
  • Terravino
  • Best Value
  • Japan Wine Challenge
  • Decanter World Wine Awards
  • Selections Mondiales des Vin Canada
  • International Wine Challenge VINITALY
  • VinItaly
  • Vinalies Internationales
  • International Wine and Spirit Competition
  • Syrah Du Monde
  • Mondial Du Merlot

Exceptional Vintages

Some of the most exceptional vintages produced by Binyamina Winery include:

  • Binyamina Cave 2018 wine bottle with green vine and grape cluster.

    Binyamina Cave 2018

    An exciting grape blend produces rich fruit, complex tannins, and a hint of smokiness in the nose with a long finish and excellent balance.

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  • Binyamina Cave Mevushal 2019 wine bottle with green vine and red grapes.

    Binyamina Cave Mevushal 2019

    Aged for 24 months in French oak barrels, this blend of 65% Cabernet Sauvignon, 33% Merlot, and 2% Petit Verdot ages well.

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  • Binyamina Cave Old Vines 2019 wine bottle with green vine and dark grape.

    Binyamina Cave Old Vines 2019

    This complex dry 100% Cabernet Sauvignon has notes of cherries and dark berries with a hint of oak and clove.

    Learn More 

Vintages are often sold out as sought-after wines by collectors and connoisseurs alike. However, wine lovers can't overlook the wide variety of wines produced by Binyamina Winery, including:

  • Medium-bodied, nicely balanced unoaked Chardonnay with ripe apple, lemon, pine nuts, and spring flowers on the nose
  • Well-balanced Reserve Cabernet Sauvignon with aromas of raspberries, cassis, roasted coffee beans, and mint
  • Medium acidity Gewurztraminer with on the palate sweet pineapple, roasted peach, lychee, and cantaloupe, light minerals, and hints of white pepper on the finish
  • Dark garnet Reserve Marselan with concentrated aromas of ripe blackberries, plums, and hints of roasted herbs and ripe sweet plums, blackberries, cassis, cedar, pomegranate, and oriental spices on the palate, finishing with rising notes of sweet spices and tobacco leaves
Binyamina Winery Logo

Exploring Binyamina Winery

Binyamina Winery's Visitor Center is in a restored historic building erected in 1922. Its picturesque surroundings in the heart of the village of Binyamina make it a destination for wine lovers who can participate in private wine workshops or enjoy touring the winery to learn more about its history and winemaking process.

Three bottles of Binyamina Cave wine displayed on a wooden surface.

Binyamina Winery's Contribution to Kosher Wine

When Eliaz Winery Sales Agent and former Manager of Binyamina Winery, Ilan Hasson, suggested using the site's history to brand the winery's flagship wines, he was onto something. "The Cave" collection was inspired by the 300-foot-deep cave the Ottomans carved out on Mount Horsham in Carmel Ridge.

Used to store their valuables, the cave's high humidity and lower temperatures in the summer also provided the ideal storage for wine and spirits. The winery uses the cave to store its special oak barrels to mature its flagship wines until they are ready for bottling, a unique and practical approach that sets the collection apart.

Binyamina's approach to using these optimal conditions for aging wine continues to intrigue wine lovers seeking truly exceptional Israeli wines.

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